SEO For Beginners
The first thing you should know about search engine optimization is that it consists of several factors. It's never just one specific approach. Instead, you'll need to utilize several elements in order to make your campaign successful. In this beginner's guide to search engine optimization, you'll learn the purpose of the practice, as well as the channels you need to follow.
What Is SEO?
In simple terms, SEO is a way of increasing the visibility of your site or blog. About 80% of users depend on search engines to help them find what they are looking for, and this should be your focus. You want to make it as easy as possible for search engine crawlers to pick up your site and present it to users before they see the competition.
The Channels Of SEO
As mentioned in the introduction, search engine optimization in Baltimore MD combines an array of different things. However, the best place to start is with the site itself. This is also referred to as "on-page" optimization, because it involves everything relevant to the site. Unless you have an established and optimized site, there is no point in trying other tactics.
On-Page Optimization
Start by getting your site in tip-top shape. Pay attention to the design and whether it's responsive to all platforms. How easy is it to navigate? Is the layout user friendly?
It's also important that you post quality content, because the more original and resourceful your content, the more search engines will boost your ranking. Luckily you can use content along with other media such as images and videos. In fact, the more interesting you can make a post the better.
Off-Page Optimization
Once your site is in a position to draw crowds and sustain their interest, it's time to focus on external sources. One of the most popular "off-page" tactics is link building. With link building you look for sites within the same niche, preferably sites with strong rankings and traffic, and add links to your site through guest blogs. Search engines regard an external link as a recommendation, which helps to increase overall visibility.
Social Media Platforms
Then of course you get all the social media platforms you can use. A few years ago they didn't mean much for search engines, but seeing as millions of people log into their social profiles on a daily basis, the influence cannot be ignored anymore.
However, make sure to choose the right social media for your type of site. For example, LinkedIn is popular for business related sites, while Facebook is more relaxed.
Getting Started with SEO
It's your choice on where you want to start, but it's recommended that you learn as much as possible. Ultimately SEO is a minefield where mistakes can lead to big penalties from search engines, and webmasters typically make these mistakes without knowing. Get your priorities straight and figure out exactly what you want to achieve before taking the plunge. Or you can just hire a professional to do it for you.
What Is SEO?
In simple terms, SEO is a way of increasing the visibility of your site or blog. About 80% of users depend on search engines to help them find what they are looking for, and this should be your focus. You want to make it as easy as possible for search engine crawlers to pick up your site and present it to users before they see the competition.
The Channels Of SEO
As mentioned in the introduction, search engine optimization in Baltimore MD combines an array of different things. However, the best place to start is with the site itself. This is also referred to as "on-page" optimization, because it involves everything relevant to the site. Unless you have an established and optimized site, there is no point in trying other tactics.
On-Page Optimization
Start by getting your site in tip-top shape. Pay attention to the design and whether it's responsive to all platforms. How easy is it to navigate? Is the layout user friendly?
It's also important that you post quality content, because the more original and resourceful your content, the more search engines will boost your ranking. Luckily you can use content along with other media such as images and videos. In fact, the more interesting you can make a post the better.
Off-Page Optimization
Once your site is in a position to draw crowds and sustain their interest, it's time to focus on external sources. One of the most popular "off-page" tactics is link building. With link building you look for sites within the same niche, preferably sites with strong rankings and traffic, and add links to your site through guest blogs. Search engines regard an external link as a recommendation, which helps to increase overall visibility.
Social Media Platforms
Then of course you get all the social media platforms you can use. A few years ago they didn't mean much for search engines, but seeing as millions of people log into their social profiles on a daily basis, the influence cannot be ignored anymore.
However, make sure to choose the right social media for your type of site. For example, LinkedIn is popular for business related sites, while Facebook is more relaxed.
Getting Started with SEO
It's your choice on where you want to start, but it's recommended that you learn as much as possible. Ultimately SEO is a minefield where mistakes can lead to big penalties from search engines, and webmasters typically make these mistakes without knowing. Get your priorities straight and figure out exactly what you want to achieve before taking the plunge. Or you can just hire a professional to do it for you.