social media seo
Have you been using search engine optimization (SEO) to expand the online reach of your business? If so, then you probably know that many online marketing strategies are closely tied to SEO. In fact, it’s difficult to find a technique that doesn’t influence your SEO efforts in one way or another. This applies to social media marketing, which has seen rapid growth over the past few years. But there remains a great number of marketers that do not exactly understand the role of social media in search engine optimization. Read on to have a better understanding of the SEO-social relationship.
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Many people think that posting on social media regularly and sending links back to their website directly influences their Baltimore organic SEO campaigns. But Google has repeatedly dispelled this myth. Your first order of business is to understand how the Big G treats social content. You may have noticed some tweets appearing for certain search terms, especially ones related to news or current events. Posts on other social platforms, however, are completely deindexed. This is why you shouldn’t go on a posting spree in an attempt to boost your rankings.
This isn’t to say that posting on social media is useless. It can actually play an important role in your overall marketing campaign, but for a reason you probably do not expect. By creating established and authoritative social accounts, you increase the chances of making them appear in the search listings when target customers look for your brand name. How does this help? According to studies, online consumers have a tendency of trusting brands that both have a presence in search engines and social media.
The Real Value Of Social Signals
No discussion about social media and SEO would be complete without mentioning social signals. For the past few years, an increasing number of marketers have given more emphasis to acquiring social signals. The idea is that the more likes, shares and comments a post gets, the higher the chances of that post climbing up the rankings. If this is something you’ve been doing as well, there’s some bad news for you: Google doesn’t count social signals that way.
Google needs a better way to accurately measure social signals. Their solution is to only count the number of shares from people who used social share buttons on your site. As you might imagine, the thousands of likes and shares your post has received can actually only translate to a fewer than a hundred social signals.
All those numbers aren’t going to waste, however, After all, they show that your post is being seen by a lot of people, be it from your site or otherwise. And the more traffic you get, the better your chances of getting inbound links. In a recent statement, Google has stated that links remain one of their primary ranking factors. Social media can facilitate the perfect condition to make your content go viral. Of course, you must first ensure that you produce link-worthy content.
By now, you should be able to leverage social media and understand its influence on your SEO campaigns. There are a lot of misconceptions surrounding this platform when it comes to how it affects SEO, so it’s essential to stay on top of things and weed out any myths that can hinder you from accomplishing your goal of improving your organic rankings, driving more targeted traffic, and ultimately boosting sales.